Setting Up Lander A/B Test
It is always good to determine which lander works best to gain more revenue. You should test at least 2-3 different versions of a lander to find out which page has higher CTR (click-through rate) and conversion rates. This process is called A/B testing or split-testing. It's extremely easy to setup A/B test of your landers and after the test analyze the results with Zeustrak.
A/B testing of the landers:
- Create a Path, which contains two or more Landers with the same Offers in each lander;
- Landers will be rotated between visits according to their Weights;
Note:The more weight a lander has, the more traffic it gets;
The more weight a lander has, the more traffic it gets. On the right of the weight field you can see, what percent of users will see this lander.
- Then you manually choose the winner depending on the stats.
To determine the winner (the lander which is converting best) go to Landings reports of a campaign and compare statistics.