The campaign settings page consists of four tabs: General, Destination, Filters, User Access. Let's explore them one by one.
- General tab
The Full name field - the campaign's full name is automatically generated and can not be edited. It consists of Traffic Source + Countries restriction selected for the campaign + custom unique name you define.
Name - define a name for your campaign. It appends to the campaign's full name.
Countries - select countries where your campaign will be available. Leave it blank to accept any country.
Traffic source - select a traffic source.
Lander parameters - if your traffic source has additional Lander parameters, the field to add them will appear on the bottom of the General tab. To learn how to add lander parameters for your traffic source, please read this article.
Tracking domain - select a tracking domain. After you select your tracking domain two new fields will be available. The first is Money page URL and the second is Money pages.
Money page URL - this is your campaign link. After you fully set up your campaign you need to copy this link and paste it in your traffic source advertisement.
Money pages - this field is used to specify the URL address of the money/safe page(s) of the source website. The content of this field will be prefilled automatically based on what you've specified in your tracking domain settings. If you change it from the campaign settings it would be updated in the tracking domain settings automatically.
Category - specify a category for your campaign. This will help you to organize your workspace. By default there's General category set for the campaign. To manage campaign categories, go to Settings > Categories in the main menu.
Tags - they are very helpful to mark your campaigns. They are displayed in the campaigns list and you can filter your campaigns by them. To manage campaign tags, go to Settings > Tags in the main menu.
Note - use this field to store any useful information about the campaign (When somebody sets this field, it is visible for everyone on the team).
Advanced: Pick a cost model - this setting specifies how you want to track the campaign's cost. There are three options available:
- Auto - this model counts the visit cost from the cost parameter value of a tracking link.
- CPC - this model assumes that you will specify the visit cost manually and this way the value is a constant for the campaign.
- Do not track costs - the cost values will not be tracked.
- Destination tab
Choose a destination where a visitor will be directed after clicking the campaign link in a traffic source.
Zeustrak offers three types of destination: Flow, Path and URL. Refer to this article to know more about it but for the purpose of this guide choose Path option and press the Add path to campaign button. Think about Path is a pairing between a lander and an offer.
You will see the Path editor. Let's explore its settings one by one.
- Name - define some meaningful name for your path.
- Weight - this setting is used when you have more than one path in your campaign. You can add as many paths as you want and spread the traffic between them, this is where the Weight setting is used. More info can be found here. For now leave it as is (100).
Status - set it Active. To disable the path set status to Disabled.
- Redirect method - 302 is a regular http redirect. It is the fastest way to redirect. The referrer data is passed to the campaign endpoint. Meta refresh erases your lander HTTP referrer, but only when you link it from the lander to the offer via the https connection. Double meta refresh is pretty much the same as Meta refresh, but erases the HTTP referrer completely. This is the slowest way to redirect.
- Direct link - this checkbox is used when you want to send your traffic directly to some offer without a lander shown before the offer page.
Now you need to pair the lander and the offer.
- Filters tab
This section contains one of the most important campaign setting. Here you define the behavior of your safe/money pages.
If the visitor satisfies the filters settings there money page (your lander) will appear. If the visitor doesn't pass the filters, than we say that visit is filtered and the safe page is shown.
Active - applies the filter settings you define.
Allow all - redirects every type of traffic to a money page.
Filter all - redirects every type of traffic to a safe page.
On High Alert - this checkbox enables a special filter mode. When an unwanted visit is tracked, the next five visits will also be sent to the safe page, no matter where they came from.
Allow any traffic - allows all kinds of traffic to visit your landers.
Allow Desktop traffic - allows to visit your landers only from a desktop.
Allow Mobile traffic - allows to visit your landers only from a mobile devices.
Allow only whitelisted ISPs - you should create an ISP (Internet Service Provider) whitelist for your target country in Settings > ISP White Lists before you can start using this filter. When this checkbox is checked, traffic from other ISPs will be blocked.
Frequency cap - is the additional filter which you can use to limit the number of visits of your campaign. The frequency of visits is calculated by the cookies. By setting the frequency cap you are protecting your landers from bots and from unwanted visits; including your competitors. It is recommended to set the frequency cap equals to 1 when launching a campaign and increasing this value during the optimization process.
IMPORTANT NOTE: The frequency capping feature requires a cookie file to be set on your landers which are placed on your domains. This feature is turned on by default and the cookie file is set without any notification to the user. That cookie contains the info about the user which may be interpreted as personal data, however, this info does not contain any specific data that can identify a specific person.
In this case, if you are targeting EU citizens you might need to inform your visitors about that cookie file before they visit your landers. To keep it more simple you could use, for example, a template provided by the COOKIE CONSENT by Insites or create your own.
Facebook Filter - black list / data base of IP-addresses and other specific markers related to Facebook.
Facebook Prefetch Filter - the Facebook Android app generates a lot of preview traffic, loading the page before the user has actually clicked on the ad. If you switch on this option, the Facebook app will be forced to load your lander from a real ad click and the preview traffic will not be displayed in your statistics.
IPv6 Filter - use this option to send any IPv6 traffic to the safe page.
Filter Empty Referrers - use this option to send any traffic wihout a referer to the safe page.
AdWords - black list / data base of IP-addresses and other specific markers related to Google AdWords.
VPN/Proxy/Tor/Hosting Filter - data bases of IP-addresses of IP-replacement services.
Basic Headless - determines headless browsers. These types of browsers are often used by bots. If a visit from a headless browser is detected such visit will be sent to the safe page. Can detect only simple headless technology.
WebRTC Leak (js filter) - detects WebRTC leak. If a leak is detected this visit will be redirected to a safe page.
Language Consistency - this filter compares the language of a browser expected by location and the actual (system) language. If these languages differ, such visits will be sent to the safe page.
In addition to the basic filters you can also set Custom rules.
Status - activates or disables a rule.
Type: Filter - this blocks traffic according to a defined rule. Allow - this allows traffic according to a defined rule.
To be able to use Custom rules, you'll need to press the Add condition to rule. There is a wide variety of conditions that can satisfy all your needs.
- User Access tab
Switch to the User Access tab to manage campaign access. Here you can specify who has access to a particular campaign according to the user's role. You must specify a Manager for a campaign to track his/her performance.Use the Users section to invite users to the campaign and manage their permissions. There are two types of campaign permissions in Zeustrak:
- Can View - a user can view statistics of the campaign, but can’t make any changes.
- Can Edit - a user has full access to a campaign. Only tick this checkbox if you want to grant a user edit level access to a campaign.
Now, to run an ad campaign in a traffic source of your choice go back to the General tab and copy the Money Page URL. Paste this link in a traffic source ad.
Don't forget to save your campaign settings, press the Create & Close button.