A Flow is some kind of a template for a campaign (a set of paths, landing pages and offers). Using it you are able to create a great number of campaigns, for example to run it in multiple ad accounts or traffic sources.
Example: you are running a number of campaigns for some particular country promoting a weight loss offer. If your affiliate network will shut down this offer you would need to edit every campaign that uses this offer and change it with a new one. But when you are using a flow in such campaigns the only thing you need to do in this case is to edit the flow.
The other argument for using the flows is that you can set the Rules for traffic distribution between landers and offers depending on the characteristics, like sending mobile or non-unique traffic to the special landing pages. More on rules setting will be discussed below.
New Flow (1) button creates a new flow and opens Flow editor.
Flow view switcher (2) switches between List of your flows and Flow analytics page.
Flow filter (3) section contains a set of controls which could help you to find a flow.
All filter settings will be remembered till the time you change it.
Overall report (4) section shows metrics and numbers of flows. Here you can see avatars of users which have access to the flow and also you can mark a flow as the favorite (press Star button).
Entries number (5) selector will show number of rows of the flows.
In Zeustrak go to Flows tab in the main left menu and press New Flow button.
We're done with general settings of the flow, let's switch to the Default paths tab.
In this section, you define what landers your visitors see and to what offers they move from your landers by default without applying any specific rules. You can add multiple default paths to your flow. Traffic will be separated between all of them according to their Weight value (the more weight - the more traffic).
You may use Rules section to add more Paths, that will receive traffic only when their conditions are true.
Available conditions are:
|Browser||Choose browsers from a predefined list|
|Browser language||Choose browser languages from a predefined list|
|City||Type one or multiple city names|
|Connection type||Choose connection type from a list|
|Country||Choose countries from a list|
|Device||Choose devices from a list|
|Hour||Type one or multiple hours in 24h format, i.e., 0,1,2,3,23|
|IP||Type one or multiple IPs|
|ISP||Type one or multiple ISP names|
|Mobile traffic||Boolean value, if it is 'IS' the rule would be applied only for the mobile traffic. If it is 'IS NOT' the rule would be applied only for the desktop traffic.|
|OS||Choose OS from a list|
|Preview traffic||Boolean value, if it is 'IS' the rule would be applied only for the Preview traffic. If it is 'IS NOT' the rule would be applied for all traffic except the Preview traffic.|
|Repeat visit||Boolean value, if it is 'IS' the rule would be applied for the non-unique visits. If it is 'IS NOT' the rule would be applied for only unique visits.|
|URL Variable||Use this condition to check for any URL variable value. For example, you can add a creative ID to your campaign link and with a rule send some traffic to a special destination. You campaign link could look like “http://tracker.com/visit/campaign?creative=cash01”, so you add an URL Variable condition in a rule and set Variable to “creative” and Value to “cash01”|
This report is divided into three sections: Today, Yesterday and Average. Each section has columns with marketing metrics that will help you to understand your flows performance over time.