A Flow is a kind of a template for a campaign (a set of paths, landing pages and offers). Using it you are able to create multiple campaigns, to run from multiple ad accounts or traffic sources.
Example: Let’s say you are running a number of campaigns for a particular country; promoting a weight loss offer. If your affiliate network shuts this offer down, you will need to edit every campaign that uses this offer and change it. However, when you are using a flow, the only thing you need to do is to edit the flow.
The other argument for using flows is that you can set the Rules for traffic distribution between landers and offers, depending on characteristics like sent from mobile or non-unique traffic, to special landing pages.
New Flow (1) this button creates a new flow and opens the Flow editor.
Flow view selector (2) switches between lists of your flows and the flow analytics page.
Flow filter (3) this section contains a set of controls which can help you find a flow.
Overall report (4) this section shows the metrics and the numbers of the flows. Here you can see the avatars of the users that have access to the flow. You can also mark a flow as a favorite by clicking on the Star button.
Entries number (5) These buttons will show the number of rows in the flows.
In Zeustrak go to the Flows tab in the main left menu and click the New Flow button.
Now that we’re done with general settings of the flow, let's switch to the Default paths tab.
In this section, you define what landers your visitors see and to what offers they move from your landers by default without applying any specific rules. You can add multiple default paths to your flow. Traffic will be separated between all of them according to their Weight value (the more weight - the more traffic).
You may use the Rules section to add more Paths that will receive traffic only when their conditions are true.
Available conditions are:
|Browser||Choose browsers from a predefined list|
|Browser language||Choose browser languages from a predefined list|
|City||Type one or multiple city names|
|Connection type||Choose connection type from a list|
|Country||Choose countries from a list|
|Device||Choose devices from a list|
|Hour||Type one or multiple hours in a 24h format, i.e., 0,1,2,3,23|
|IP||Type one or multiple IPs|
|ISP||Type one or multiple ISP names|
|Mobile traffic||Boolean value: if it is set to 'IS', the rule will be applied only for mobile traffic. If 'IS NOT' is selected, the rule will only be applied for the desktop traffic.|
|OS||Choose OS from a list|
|Preview traffic||Boolean value: if it is set to 'IS', the rule will be applied for only the Preview traffic. If 'IS NOT' is selected, the rule will be applied for all traffic except the Preview traffic.|
|Repeat visit||Boolean value: if 'IS' has been selected, the rule will be applied for the non-unique visits. If 'IS NOT' has been selected, the rule will be applied for only unique visits.|
|URL Variable||Use this condition to check for any URL variable value. For example, you can add a creative ID to your campaign link and with a rule, send some traffic to a special destination. Your campaign link may look like http://tracker.com/visit/campaign?creative=cash01, so you must add a URL Variable condition in a rule and set the Variable to "creative" and the Value to "cash01"|
This report is divided into three sections: Today, Yesterday and Average. Each section has columns with marketing metrics that will help you to understand your flows performance over time.