Within campaigns you can determine what traffic will reach your landers. 

Go to Campaigns > Edit Campaign > Filters tab.


  1. Select Filter Mode
    Active - applies filter settings you'll be setting further in filter section.

    Allow all - allows all kinds of traffic to visit your lander.
    Filter all - stops all kinds of traffic to visit your lander

    On High Alert - this checkbox enables a special filter mode. When an unwanted visit is tracked, the five next visits will be also be sent to the safe page.

  2. Select Device Filters 

  3. Add or Remove filters 

  • Facebook Filter. Switch on this filter to allow only real users see your lander and send other visitors to the safe page. More options are also available for the Facebook filter.
  • Facebook Prefetch Filter. Facebook Android app generates a lot of preview traffic, loading page before user actually clicked the ad. If you switch on this option, the Facebook app will be forced to load your lander on a real ad click and the preview traffic will not be displayed in your statistics.

  • Filter IPv6. Use this option to send any IPv6 traffic to the safe page.

  • Filter Empty Referrers. Use this option to send to incorrect traffic URL any traffic with empty referrers.