Campaign And Flow Reports

Zeustrak offers a rich, real-time reporting system. Every report has up to three levels of grouping. You can also filter your reports by various definable parameters.



(1) Campaign full name in the Traffic source - Geo - Name format;

(2) Campaign id;

(3) Team users who have access to see this campaign;

(4) Edit button to edit the campaign settings;
(5) Clone button;

(6) Favorite button;

(7) Campaign reports panel.


Let's explore the campaign reports panel tabs.

Every report can be configured by a date range, a grouping and a filter.  You can then share the link to the report with your team members.

  • Details
    Here you can see an overview of the settings on your campaign and modify them if needed. At the bottom of the page you can also leave a comment for your colleagues.
  • Daily
    This report lists campaign performance day by day, within a specified date range.
  • Landings
    Pretty much the same as the Daily tab, but grouped by the landers connected to the campaign.
  • Offers
    The same as Landings, but grouped by the offers connected to the campaign.
  • Visits
    Each visit of your page has a unique id. Even when the same user clicks two or more times on your ad, it counts as new visit. There are also several other filters.
    Hide bots this checkbox will hide all of the filtered visits depending on your campaign/flow filters.
    Only leads this checkbox will hide all of the visits except those that have converted to leads.
    Only clicks this checkbox will show only visits which have ended with clicks.
    Country is a dropdown to filter visits by country.
    Any of these filters can also be combined.
  • Groups, Placement, Keyword - these tabs represent data combined by the corresponding values that come from traffic source.
  • Domains - this report groups visits by tracking domains.
  • Regions - this report groups visits by region.
  • OS - this report groups visits by operating system.
  • Devices - this report groups visits by device brand.
  • Depths - depending on the tracking script, depth is a value of how many screens your user scrolled though on your lander or how many pages the user viewed on your site. This report represents landers grouped by depth. Additionally you can filter these landers by groups. Read this article for more info on measuring the user engagement.
  • ISP - this report groups visits by the Internet service provider.
  • Hourly - this report represents statistical data by the hour.
  • Paths - this report groups visits by paths you specify in the campaign or the flow applied to the campaign settings.
  • Referrers - this report groups visits by domains that your traffic came from.


To help you to handle huge amounts of data, the Zeustrak reporting system offers you grouping, filters and indicator options.



Section (1)
Add Grouping - group campaign data by specific attributes you specify in the drop down menu.

Add Filter - type the attribute for the filter and it will show the filtered result you’ve defined.

Let's say you grouped your campaign data by city and then want to filter it specifically for New York. To do this, you would add filter by city and type New York.



Add indicator - works pretty much the same as the filter, but groups the data in an equal to or less than | equal to or greater than data sets.


 

Grouping, filters and indicators can be combined in any variation.


Section (2)

Here you can specify the Date range within which you want to display the data. The Apply button applies the filtering preferences you’ve defined. You can then also share your report with with your colleagues by using the Share button.