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FAQ

Set Up Facebook Pixel

Passing Facebook Pixel ID to External Hosting Lander

  1. Create a Traffic Source named "Facebook";

  2. Add Lander parameter: Parameter - fbpixel, Form label - FB Pixel ID;

  3. Create a flow using your External Hosting lander;

  4. Create a campaign, using this flow;

  5. In the campaign settings section, Lander parameters, type your Facebook Pixel ID in the FB Pixel ID field;

  6. Check for the fbpixel query variable on your lander.

Passing Facebook Pixel ID to The Zeustrak Cloud Lander

  1. Create a Traffic Source named "Facebook";
  2. Add Lander parameter: Parameter - fbpixel, Form label - FB Pixel ID.

  3. Create a Zeustrak Cloud lander. Use "{lander.param:fbpixel}" in the code to insert your pixel ID. Example:
    Place the following code after <body> tag

    <!--Facebook Pixel Code-->
<script>
!function(f,b,e,v,n,t,s){
  if(f.fbq)return;
  n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;
  n.push=n;
  n.loaded=!0;
  n.version='2.0';
  n.queue=[];
  t=b.createElement(e);
  t.async=!0;
  t.src=v;
  s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)
}
(window,document,'script','//connect.facebook.net/en_US/fbevents.js');
fbq('init','{lander.param:fbpixel}');
fbq('track',"PageView");
</script>
<noscript>
  <img height="1" width="1" style="display:none" 
src="https://www.facebook.com/tr?id={lander.param:fbpixel}&ev=PageView&noscript=1"/>
</noscript>
<!--End Facebook Pixel Code-->
  4. Create a flow and campaign. In the campaign Lander parameters set your FB Pixel ID parameter.

    Note: You might find useful to save facebook pixel code as a Lander Snippet. It's easier to re-use in other landers and it looks nice! Read here what are Lander Snippets and how to use them.